The use of the images on Winfield packets has been criticised as misleading and a possible payback for Australia’s fierce anti-tobacco campaign.
Australia is set to introduce new plain-packaging measues – believed to be the world’s toughest anti-tobacco laws – which will ban logos and branding on cigarette packets from later this year. BAT and several other tobacco firms have launched legal action against the laws.
The Winfield packets feature a picture of a kangaroo on the front, with a map of Australia and the words “An Australian Favourite”.
Take up smoking now – hop to it!