MELBOURNE, Australia — In a case of zero to hero, superhero license plates will be popping up on vehicles Down Under thanks to a deal between entertainment company Warner Bros and Aussie state road and transport authority, VicRoads.
Superman is already muscling his way into the lead in terms of early customer interest, but the vehicle license plates on offer also include Supergirl, Batman, Green Lantern, The Flash and Wonder Woman.
VicRoads custom plates manager Alan Morecroft told the Herald Sun that customers will be able to “hero up” their vehicles from November 30.
“Hero up”.. that’s youth talk. For the youth. That’s how they talk. In between their chai lattes and twilight.