Samsung sues Kogan over TV advertisement
When is a Samsung TV not a Samsung TV?
When it’s a Kogan.
That might sound obvious, but Samsung’s so concerned about any confusion it will today launch proceedings to stop Australian online retailer Kogan from airing a Brand Power ad showing the inner workings of its cut-price televisions.
News.com.au has obtained “cease and desist” correspondence from the electronics giant ordering Kogan to pull the ad and stop giving consumers the impression that Kogan TVs are essentially the same as Samsung TVs.