Following the recent ruling which sees advertisers responsible for user-generated content on Facebook, the Communications Council has unveiled its Social Media Code of Conduct to address an increasingly murky social marketing landscape.
The launch has been timed to plug into the debate around brands’ responsibilities on social media following last week’s Ad Standards Bureau’s ruling that user-generated content on a brand’s social media page must adhere to the AANA Code of Ethics.
The Code of Conduct is separated into two parts – one for personal social media interactions for employees and the other for commercial use for brands. Both parts advocate transparency, accuracy, professionalism, fairness and respect and confidentiality.
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