93-95% PC piracy rate means F2P is just as effective, with lower costs.
Ubisoft CEO Yves Guillemot has told GamesIndustry International that the percentage of paying players is the same for free to play as it is for PC boxed product: around five to seven per cent.
Speaking to GamesIndustry International editor Matt Martin at Gamescom, Guillemot revealed that free to play has been an effective way for Ubisoft to market product to territories in which PC gaming had been so badly affected by piracy that profit was impossible.
I don’t buy Ubisoft games anymore because of their stupid DRM and the problems I have had with it. I dare say many people are the same and will pirate it instead. It’s just easier to pirate than have to deal with their DRM crap. This could be the reason that people are still not buying their games.